Process
Every opportunity and client is unique, but the following steps have shown the highest correlation with success to date:
Discover
Our first and foremost priority is what our client wants; we listen to you very carefully. Meaningful results are derived from clear communication and a deep understanding of the client's business situation. We then study your customers' requirements; paying special attention not only to what they say, but what they do and what motivates them. Designers at
AlMubdi are passionate observers of how real-life users interact with products and websites.
Steps
- Stakeholder and Customer Interviews
- Website Usage Analysis
- Inventory of Usability Issues
- User Personas Development
- Competitive Research
Plan
Every successful project requires thorough planning. Most likely your project has many important business goals, with various levels of priorities and difficulties.
AlMubdi has been the central planning and product definition hub for clients located in USA, UK, Canada and Saudi Arabia, to name just a few. We'll carefully study your design; workout the technical and content constraints, and help you position everything into an actionable roadmap that can guide the design process.
Steps
- Goal prioritization
- Project Vision & Roadmap
- Content Brief
- Feasibility Studies
Invent
First, we listen to you. Successful engagements always involve clear communication and a deep understanding of the client's business situation. Then we study your customers, paying special attention not only to what they say, but what they do and where they click. Our designers are passionate observers of how real-life users interact with products and websites.
Steps
- Workflow & Conceptual Design
- Information Architecture
- Interaction Design
- Prototypes & User Tests
- Graphic Design
Define
In this phase, solutions come into view. In essence, we take our detailed understanding of your customers and start solving their problems in a way that leverages the strengths of your business. We continue to discover fresh solutions as we define the conceptual design. The best answers are not always what we expected them to be.
Steps
- UI Behavior Specification
- Visual Styleguide
- System Requirements
- Performance Metrics
- Quality Assurance Test Scripts
Build
Depending on the client's level of technical expertise and resources, our involvement in development can be minimal or comprehensive. In all cases,
AlMubdi' delivers distinctively detailed and clear designs and specifications, and provides continuous support for development.
AlMubdi' technical capabilities include client- and server-side development, ecommerce, content management systems and CRM.
Steps
- Client-Side Development
- IT Infrastructure Set-up
- Server-Side Development
- Integration with 3rd party system
- Support for development
Deploy
We make sure that designs are ready before they are launched. All user testing, quality assurance, and reviews are conducted within
AlMubdi' testing environment, a site to which the client has immediate access. When all development is complete, we work with the client's internal IT department to deploy and launch the site at a live production environment.
Steps
- Quality Assurance
- Analytics Configuration
- Launch Management
Manage & Grow
It's not always possible, or smart, to do everything at once. We work with you to make changes that have the most effect first, and provide a plan for how a solution may grow in the future. We also guide that growth, by continuously evaluating the effectiveness of designs and building on their successes, increasing your ROI.
Steps
- Tracking Analysis
- Measures of Success Evaluation
- Development Status
- Future Enhancements Plan
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